Red Bull - Python webapp with Instagram #integration and Red Bull Can Codes (Gamification Project). Red Bull buyers could participate in a contest via hashtag (#RedBullCI). Also they could gain additional points with a promo code found on the cans to win the #Instachallenge price. The winners were invited to watch the Red Bull Crashed Ice in Lausanne. The Promotion was in collaboration with Valora and promoted on over 2000 locations throughout Switzerland.